A new range for Sourz, marketed towards the 24+ consumer. The range needed to install a sense of maturity.
The brief required to move the brand away from the neon buzz of city lights, transporting the consumer to a new
and unexpected place. 'Sourz Roxx' is a new sparkling juice drink range, being a sophisticated and refreshing
alternative to alcohol at any time. Something that could be used as a mixer to create cocktails with which
could be enjoyed at a party and sharing around. I was inspired by crystals, dealing with the concept of
discovering hidden beauty. Each flavour is named after a crystal.
Sourz Roxx range, 4 flavours - Strawberry (Ruby), Orange (Citrine), Kiwi (Emerald), Blackberry (Amethyst)
Adverts for the range, one for each flavour - intertwines the crystal theme with the flavour.
